What's the difference between Developer Relations and Developer Marketing? How do you work together?
5 Answers
ServiceNow VP Dev marketing, Community, Dev rel • 3y
DevRel and Dev Marketers are 2 sides of the same coin. Developer relations (or tech evangelists) are responsible for the truly technical content with the ultimate goal of...
1406 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y
I tend to look at DevRel as a pretty unique role that's part CSM, part Marketing and part Pre-Sales. Developer Marketing is full-stack marketing around a technical produc...
1394 Views
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Inngest Head of Marketing • 4y
Great question. We actually have a third unit – Developer Experience. I'm sure it differs at other organizations, but at dbt Labs... Developer Relations is focused on gro...
1697 Views
OpenAI Product Marketing | Formerly Twilio • 3y
I think it's important to discuss the objective of investing in marketing to developers before answering this question directly. At Twilio, the Developer Marketing team d...
969 Views
I'd say Developer Marketing + Developer Relations = Developer GTM. You'll want to pair these two functions as much as possible, and the way I've always thought about it i...
689 Views
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