Gaurav Harode
Founder, Enablix
About
I am the founder of Enablix, a cloud-based content management and sales enablement solution for marketing teams at small and mid-sized tech companies. I am obsessed with driving productivity in a business. Very closely related to my obsession with......more
Content
Gaurav Harode
Enablix Founder • June 15
Sales Enablement is a very broad term. But, content and messaging is an important part of sales enablement. We believe that product marketing is the best positioned to drive content enablement because, * product marketing is responsible for the messaging and majority of the content (dire......Read More
1270 Views
Gaurav Harode
Enablix Founder • November 6
In my career, I have always seen Product Marketing creating content. Product Management and solution architects are also contributing to this content but majority of the thought leadership comes from Product Marketing. For Case Studies, it is a mix-bag. The templates and the positioning (that......Read More
890 Views
Gaurav Harode
Enablix Founder • October 30
Excellent answers here. I agree that revenue is an important aspect of a Product Launch. You don't want the launch excitement to be short lived because of lack of revenue (and adoption). We wrote a blog post on this topic that you can refer to: What is your product marketing's "release to sal......Read More
792 Views
Gaurav Harode
Enablix Founder • December 21
There are multiple ways to go about a client advisory board. At Oracle, we took a more independent approach. Since our solution offering was in the regulatory space, we encouraged our customers to form an advisory board with Oracle as a participant of the board. Some specifics, * The board was......Read More
743 Views
Gaurav Harode
Enablix Founder • November 13
In addition to David's answer, I will also add the following points that should help build the credibility. Consistency You want to continue to deliver fresh content consistently. Consistent doesn't mean high quantity. But you need to follow a consistent cadence. Too many times, marketing wi......Read More
681 Views
Gaurav Harode
Enablix Founder • October 31
To measure effectiveness you need a tool. Just using a cloud storage platform like Google Drive or Sharepoint is not going to be enough. I also agree with Steve Fayer that the bigger an organization, the more expensive to deploy this kind of a tool. However, as the sales enablement industry matur......Read More
632 Views
Gaurav Harode
Enablix Founder • January 22
Full Disclosure: I am founder of one of the products that addresses this exact problem. You have vast array of options. As Anand mentioned, on the high end, you can look at HighSpot, Showpad, Seismic, and Docurated. There are also other options for the mid and lower tier market. Our produ......Read More
612 Views
Gaurav Harode
Enablix Founder • November 30
Recently, we moved from a long demo video (of 20 minutes) to several topic-specific short videos ranging from 1 min to 5 minutes. Having granular content helps us manage these videos easily without reproducing the entire video. We then use our own product to create a content page for these vi......Read More
600 Views
Gaurav Harode
Enablix Founder • November 7
Agree completely with the other answers. However, at Oracle, when there was a minor or major release (not a software patch), we always created a What's New Deck that included bulleted items that were coming new in that release. This helped our sales and customer success teams to engage with p......Read More
545 Views
Gaurav Harode
Enablix Founder • November 6
I have not implemented this but I attended a local marketing-tech session recently where one of the Product Marketers discussed how they are using JIRA to manage their product marketing plans. In a nutshell, they are using an affordable project management software to help with their planning and ......Read More
535 Views
Credentials & Highlights
Founder at Enablix
Lives In Ashburn, Virginia
Knows About Competitive Positioning, Product Marketing Career Path, Messaging, Product Launches, ......more