Profile
Gaurav Harode

Gaurav Harode

Founder, Enablix
About
I am the founder of Enablix, a cloud-based content management and sales enablement solution for marketing teams at small and mid-sized tech companies. I am obsessed with driving productivity in a business. Very closely related to my obsession with...more

Content

Gaurav Harode
Gaurav Harode
Enablix FounderJune 15
Sales Enablement is a very broad term. But, content and messaging is an important part of sales enablement.  We believe that product marketing is the best positioned to drive content enablement because, * product marketing is responsible for the messaging and majority of the content (dire...Read More
1602 Views
Gaurav Harode
Gaurav Harode
Enablix FounderDecember 21
There are multiple ways to go about a client advisory board. At Oracle, we took a more independent approach. Since our solution offering was in the regulatory space, we encouraged our customers to form an advisory board with Oracle as a participant of the board. Some specifics,  * The board was...Read More
1168 Views
Gaurav Harode
Gaurav Harode
Enablix FounderNovember 6
In my career, I have always seen Product Marketing creating content. Product Management and solution architects are also contributing to this content but majority of the thought leadership comes from Product Marketing.  For Case Studies, it is a mix-bag. The templates and the positioning (that...Read More
947 Views
Gaurav Harode
Gaurav Harode
Enablix FounderOctober 30
Excellent answers here. I agree that revenue is an important aspect of a Product Launch. You don't want the launch excitement to be short lived because of lack of revenue (and adoption).  We wrote a blog post on this topic that you can refer to: What is your product marketing's "release to sal...Read More
857 Views
Gaurav Harode
Gaurav Harode
Enablix FounderNovember 30
Recently, we moved from a long demo video (of 20 minutes) to several topic-specific short videos ranging from 1 min to 5 minutes. Having granular content helps us manage these videos easily without reproducing the entire video.  We then use our own product to create a content page for these vi...Read More
832 Views
Gaurav Harode
Gaurav Harode
Enablix FounderNovember 13
In addition to David's answer, I will also add the following points that should help build the credibility.  Consistency You want to continue to deliver fresh content consistently. Consistent doesn't mean high quantity. But you need to follow a consistent cadence. Too many times, marketing wi...Read More
704 Views
Gaurav Harode
Gaurav Harode
Enablix FounderOctober 31
To measure effectiveness you need a tool. Just using a cloud storage platform like Google Drive or Sharepoint is not going to be enough. I also agree with Steve Fayer that the bigger an organization, the more expensive to deploy this kind of a tool. However, as the sales enablement industry matur...Read More
643 Views
Gaurav Harode
Gaurav Harode
Enablix FounderJanuary 22
Full Disclosure: I am founder of one of the products that addresses this exact problem.  You have vast array of options. As Anand mentioned, on the high end, you can look at HighSpot, Showpad, Seismic, and Docurated. There are also other options for the mid and lower tier market.  Our produ...Read More
623 Views
Gaurav Harode
Gaurav Harode
Enablix FounderOctober 31
While I like the spreadsheet idea, I don't think it is practical and scalabe. It may help marketing keep track of where you have coverage and where there are gaps to filled in but expecting sales team to open a spreadsheet to look for Case Studies is going to result in lack of engagement and emai...Read More
580 Views
Gaurav Harode
Gaurav Harode
Enablix FounderNovember 7
Agree completely with the other answers.  However, at Oracle, when there was a minor or major release (not a software patch), we always created a What's New Deck that included bulleted items that were coming new in that release. This helped our sales and customer success teams to engage with p...Read More
576 Views
Credentials & Highlights
Founder at Enablix
Lives In Ashburn, Virginia
Knows About Competitive Positioning, Messaging, Stakeholder Management, Product Marketing vs Prod...more