Gaurav Harode

Sales Enablement is a very broad term. But, content and messaging is an important part of sales enablement. We believe that product marketing is the best positioned to d...

There are multiple ways to go about a client advisory board. At Oracle, we took a more independent approach. Since our solution offering was in the regulatory space, we e...

In my career, I have always seen Product Marketing creating content. Product Management and solution architects are also contributing to this content but majority of the ...

Excellent answers here. I agree that revenue is an important aspect of a Product Launch. You don't want the launch excitement to be short lived because of lack of revenue...

Recently, we moved from a long demo video (of 20 minutes) to several topic-specific short videos ranging from 1 min to 5 minutes. Having granular content helps us manage ...

In addition to David's answer, I will also add the following points that should help build the credibility. Consistency You want to continue to deliver fresh content co...

I have not implemented this but I attended a local marketing-tech session recently where one of the Product Marketers discussed how they are using JIRA to manage their pr...

To measure effectiveness you need a tool. Just using a cloud storage platform like Google Drive or Sharepoint is not going to be enough. I also agree with Steve Fayer tha...

While I like the spreadsheet idea, I don't think it is practical and scalabe. It may help marketing keep track of where you have coverage and where there are gaps to fill...

Full Disclosure: I am founder of one of the products that addresses this exact problem. You have vast array of options. As Anand mentioned, on the high end, you can loo...