How can we ensure that the sales team feels motivated and inspired by the product updates?
1 Answer
ServiceNow VP, Product Marketing - CRM • 1y
Slight nuance here but I don't think sales teams feel motivated and inspired by "product updates." In my career, I've seen many PMM teams that push product updates to sal...
1273 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Related Questions
how can sales teams keep up with the need for product teams to be innovating constantly and pushing faturesWith releases going out every two weeks, what are the best ways to keep Sales/CS/Support updated on constant new features?How do you get sales teams to consume the content you create?Many sales team members don't realize (or are concerned with) the importance of their interactions with prospects as a source for product and messaging insights. What do you do to encourage enthusiastic communication on what they're learning in the field?How do you enable your sales team when the product teams decide to introduce a new product that targets a different persona, from your traditional buyer? can you break down when in the GTM process sales enablement should come?