How often do you meet with the sales team?

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6 Answers

Sales Content

Vanessa Thompson

Twilio Vice President Marketing • 5y

I meet with someone in sales, in some capacity, every few days. Before I hopped into this AMA, I was listening in (live) to a roundtable discussion with some key customers hosted by a product leader. Even though I was in “listen” mode, it was great to hear directly from customers about what they are thinking and how we can solve their problems. The key challenges raised by our customers can directly translate into prioritization of where we spend our time enabling the sales team as well as the s ...Read More

2,117 Views
Charles Tsang

BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 5y

For me personally I meet with the sales team at a minimum on a weekly basis. This is usually time well spent as I get visibility into the deals they are working and where there may or may not be roadblocks. It also gives me an opportunity to discuss content, enablement, and GTM plans with the team.

That said, I would say that during most weeks, in addition to these weekly meetings, I meet or have ad-hoc discussions with the sales team several times over the course of the week.

804 Views
Lizzie Yarbrough de Cantor

Hightouch Head of Product Marketing • 4y

I have a couple of weekly touchpoints with my sales team. We hold a weekly pipeline review where all of marketing and sales leadership sit together and review the state of our pipeline and try to get ahead of any major problems before it’s too late. This is typically a sales-driven meeting, but is a good way to make sure we can spot challenges before they become overwhelming. The second touchpoint is a weekly “standup”. Let me be honest, it’s not a standup like most of us know. It’s a weekly com ...Read More

692 Views
Justin Graci

HubSpot Marketing Fellow - Partner GTM & Product Readiness • 3y

Our product marketing team meets with the sales team fairly regularly. We have a few formats: Monthly 'sales feedback panel' meeting Monthly marketing/sales showcase townhall (where marketing walks through the latest/greatest assets and how to use them) 1:1 or 1:few meetings whenever kicking off a new asset or campaign to gather sales rep feedback and input to help guide the direction And beyond those, our leaders meet with sales leaders regularly to align on strategic priorities for the busines ...Read More

1,394 Views
Harsha Kalapala

AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 3y

I find meeting with the larger team separately not to be an effective use of time. Instead my team tags on to existing sales meetings regularly when they have it, and request a few minutes ahead of time if there are any questions to ask, or quick announcements to make. The most effective meetings are in smaller groups, with the sales managers, and with individual reps who can add value to your research.

398 Views
Heather Smith

Salesloft Product Manager | Formerly Rackspace • 4y

Several folks from Marketing (including myself) attend weekly sales meetings, and we have a Demand Marketer who meets 1x1 with our enterprise reps frequently. We also hold semi-annual territory planning sessions, which Marketing attends. I wish I had time to meet with reps 1x1 more often - as we grow, I hope to carve out more time for it!

357 Views