Does anyone have good ideas on courses, trainings, trainers or ways to help a Product Marketing team improve their storytelling and copywriting skills?

Answer

5 Answers

Marcus Andrews

Conveyor Head of Marketing • 6y

Read more, write more, get more feedback. I think there are courses you can take to help but in my experience its more a matter of just getting more reps and experience. Writing and storytelling is like going to the gym. Reading more, especially non-business news will help. Read writers you like and pay attention to their style and voice. Why do they captivate you? Write as much as you can. It can be social posts, internal memo's, wiki posts, things you never share with anyone, just write more. ...Read More

2,147 Views
Terumi (Tami) Okano, PE ✓

Boston Tech Marketing Product Marketing Consultant • 6y

I agree with Marcus. Another method that I use with lots of success is to have someone who is in my target audience review any larger pieces of content and get their feedback. Just ask them, does this resonate with you? But the best thing to do is get the story straight in the first place. One way I recommend you do this is to read the book, Building a StoryBrand by Donald Miller. Too many companies either focus on product/features when they should be focusing on how they solve their customer’s ...Read More

792 Views
Zachary Fox

Resultados Digitais Director of Product + Customer Marketing • 6y

Thanks both! Lots of planning and then lots of writing and reviewing and discussing is our plan so far, and Donald Miller’s book is up next As well. I like the idea of having someone in the target audience to bounce stuff off of.

My big personal challenge is translating the concise ”write as you speak” approach that is common in the US to a Portuguese-speaking world where everything is more verbose.

Cheers!

731 Views
Adam Nathan

Almanac Cofounder & CEO • 6y

Farren is a sales/growth pro who has a set of tools and training for copywriting: https://www.farrenneu.com/

652 Views
Daniel Palay

KPI Sense Chief Executive Officer • 6y

Short, self-serving answer: Call me. Longer, more altruistic answer: I always view one's writing skills as a proxy for their ability to clearly communicate an idea, while demonstrating an understanding of what makes a particular audience tick. I would focus less on copywriting specifically and more on this idea of communication. Perhaps they can practice by ghostwriting for others in the company on topics slightly outside of their specific domain (always easier to do this when there's a little d ...Read More

686 Views