Zachary Fox

I highly agree with much of what has been said and would add that Product Marketing is a pretty ambiguous role when you think about it. It is often very different accordi...

I personally like mixing the “packing of features into a big launch” and the “ongoing drumbeat”. What we did this year was choose 4 customer objectives for our product fo...

Thanks both! Lots of planning and then lots of writing and reviewing and discussing is our plan so far, and Donald Miller’s book is up next As well. I like the idea of ha...

We followed a somewhat similar path as Patrick and I couldn't agree more about thinking through all those aspects of the company, strategy, customer and product portfolio...

We just finished our company’s first true Personas project and took clear steps to convince many teams that have never worked with personas before. The most important of ...

Aside from the triggers, I would say it is imperative to constantly review your pricing on a regular basis. Aside from one-off items mentioned above, I run an annual proc...

I recently came across and really loved ActiveCampaign's produt page (ActiveCampaign.com) , it does a fantastic job at explaining benefits and features together in a simp...

Three things to add here that could be helpful: First is branding and values. Don’t be afraid to showcase your values before you get to a specific campaign, especially w...

While I’m not an expert on this topic, our team is in the midst of doing just that. One of the biggest levers we have is our portfolio of plans and some of our hypotheses...