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Does the entire team have the same KPIs or does each team member have different ones (in line with their specialism)?

Lizzie Yarbrough de Cantor
Hightouch Head of Product MarketingNovember 12

Quarter over quarter, I typically look for KPIs and metrics each team member can have some ownership of individually. I will say, multiple team members may be focused on the same north star metric, i.e. a certain growth in customers or revenue for a product line, but will have different support KPIs that help contribute to the top metric. Here are some examples:

  1. Ownership over a campaign with certain opportunity targets

  2. Responsibility for marquee events and campaigns, activities, around it leading to pipeline achievement

  3. 0-1 or foundational metrics like asset launches, new web pages, customer journey/experiences launches that allow you to establish a baseline for following quarters

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