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Does the entire team have the same KPIs or does each team member have different ones (in line with their specialism)?

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  1. Lizzie Yarbrough de Cantor

    Hightouch Head of Product Marketing • 1y

    Quarter over quarter, I typically look for KPIs and metrics each team member can have some ownership of individually. I will say, multiple team members may be focused on the same north star metric, i.e. a certain growth in customers or revenue for a product line, but will have different support KPIs that help contribute to the top metric. Here are some examples: Ownership over a campaign with certain opportunity targets Responsibility for marquee events and campaigns, activities, around it leadi ...Read More

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