Does the entire team have the same KPIs or does each team member have different ones (in line with their specialism)?

Quarter over quarter, I typically look for KPIs and metrics each team member can have some ownership of individually. I will say, multiple team members may be focused on the same north star metric, i.e. a certain growth in customers or revenue for a product line, but will have different support KPIs that help contribute to the top metric. Here are some examples:

1. Ownership over a campaign with certain opportunity targets

2. Responsibility for marquee events and campaigns, activities, around it leading to pipeline achievement

3. 0-1 or foundational metrics like asset launches, new web pages, customer journey/experiences launches that allow you to establish a baseline for following quarters