How do you measure the success of a launch or campaign when your sales cycles are 2 quarters or longer?

This is one of the more frustrating parts of enterprise PMM. Companies often handle it in one of two bad ways: they either measure almost nothing and operate on instinct,...

It can be hard to measure effectiveness of an asset, launch or campaign in longer sales cycles because attribution is tricky in a 6+ month sales cycle. Measuring the numb...

I’d keep an eye on all the indicators - leading and lagging. For leading, do your campaign metrics indicate that people are interested and engaged? How is this helping yo...

I think this depends on the product and tiers. Not all launches should correlate to the sales cycle. Some launches will affect the sales cycle, and sales win. Some launch...

I like to measure all marketing in terms of:Outputs: What you did marketing-wise such as sent X emails to whom, created Y social posts, made Z video, etc.Outcomes: How di...

Jeff's outputs/outcomes/outtakes model and Liz's point about influenced pipeline are the right frameworks. What I'd add is the "signals before signals" layer that enterpr...

There are short term and long term metrics you can look at to gauge launch success. Here are a few!Short-Term Launch Success Metrics:PR & AR: Press/media mentions, me...