How do you coordinate and work cross functionally with the product team to create commonly shared KPIs?
Setting KPIs can often feel arbitrary, especially when entering new markets. How do you get past this uncertainty to set realistic goals?
How should product marketing split feature adoption KPIs with the product team (for B2B self-serve SaaS)
How do you measure the success of a launch or campaign when your sales cycles are 2 quarters or longer?
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