Question Page

What are the most common mistakes you see product marketing candidates make during an interview?

Jenna Crane
Triple Whale 🐳 VP of Marketing | Formerly Klaviyo, Drift, Dropbox, Upwork4y
1. They didn't prepare. It's really hard to justify moving a candidate forward if they don't know basic details about our company, their answers lack details and depth, a...
...Read More
3333 Views
Shabih Syed
Honeycomb.io VP Product Marketing | Formerly Mparticle5y
The biggest mistake I see candidates making is that they do not spend time learning about the product and the space it operates in. My recommendation is that you spend t...
...Read More
2928 Views
Upcoming Event
Mastering Market Research
Mastering Market Research
Rekha Srivatsan
Salesforce SVP & CMO, Tableau4y
I'm a huge fan of shorter, concise resumes. If you can articulate your journey and experience on one page, it will help me to process your resume well. Some red flags I'v...
...Read More
5328 Views
Jason Oakley
Klue Senior Director of Product Marketing4y
They know very little about our market, product, and competitors, and haven't really made an effort to learn. One way to stand out in the interview process is to show th...
...Read More
2244 Views
Christine Sotelo-Dag
Close Head of Product Marketing3y
In general, I think the most common mistakes fall under the category of not being properly prepared. However, here are a few examples that come to mind when I think about...
...Read More
1092 Views
Jameelah Calhoun
Eventbrite VP, Global Head of Product Marketing | Formerly Amazon, Ex-Amex4y
Interviewees often forget to convey their knowledge about their customers. Many candidates focus exclusively on the outputs and not on the inputs. It would be best if you...
...Read More
927 Views
Lisa Dziuba
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold)3y
Interviews are always a nervous process for candidates, so I always try to be more empathetic and put myself in the candidate's shoes. I try to be more tolerant of the fa...
...Read More
830 Views
Jeff Rezabek
Workyard Director of Product Marketing1y
The most common mistakes I've seen product marketing candidates make during an interview (and some lessons I've learned along the way) are:Not doing research: Always come...
...Read More
207 Views