How is your PMM team structured? Are some PMMs focused on B2B and others on B2C or the same product line or does one PMM work on both?

When I was at Uber Eats, we separated PMM responsibilities down by audience. Some PMMs worked only on Consumer and some only on Restaurant for example. In a three-sided m...

It’s most valuable to align the PMM team to the Product team structure to drive stronger alignment and integration. Back in the day, when we worked in person, we strived...

Since I work in B2C organizations, we don't actually have a B2B PMMs (or any other b2b marketers). I've seen consumer product marketing organized in a few different ways:...

I've been in PMM roles at mostly large companies and PMM has typically focused on either the consumer or the business side of things. However, for smaller companies with ...

Among the places I’ve worked, this answer has varied considerably. It’s varied company by company, and it’s even varied within a given company at different stages. For in...

In all of my PMM teams, we've aligned to how our product team aligns (some are pods, some are product trios), mapping as closely to their priorities and focus areas.

There is no one-size-fits-all to team building. Everything should focus on business needs and impact. For example, early-stage startups likely don't need an entire role...