Back to Your Feed

What most inspires you about product marketing, versus other types?

1 Answer
Rayleen Hsu
Rayleen Hsu
Nextdoor Head of Consumer Product MarketingMarch 3

I love that product marketing sits at the intersection of Product and Marketing and that we're able to help inform the product roadmap in a meaningful way by bringing consumer insights to the table. Our ability to influence the product roadmap and to really understand the why behind product development enables us to develop customer-centric marketing plans that bring products to life and really resonate with consumers. It's also incredibly fulfilling to be part of the process from start to finish and to partner so closely with product and other cross-functional partners to bring ideas to life that enhance the user experience. 

973 Views
Related Templates
Developing Better Messaging
Thursday, April 18 • 12PM PT
Developing Better Messaging
Virtual Event
Deanna Abudu
Nabeel K. Adeni
Natalie Mackay
+46
attendees
Top Product Marketing Mentors
Christy Roach
Christy Roach
AssemblyAI VP of Marketing
Tanya Khakbaz
Tanya Khakbaz
Stripe Head of Product Marketing
Sarah Din
Sarah Din
Quickbase VP of Product Marketing
Sherry Wu
Sherry Wu
Gong Senior Director, Product Marketing
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Alex Lobert
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce
Amanda Groves
Amanda Groves
Crossbeam Senior Director Product Marketing
Abdul Rastagar
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach
Amanda Groves
Amanda Groves
Crossbeam Senior Director Product Marketing