What most inspires you about product marketing, versus other types?

I love that product marketing sits at the intersection of Product and Marketing and that we're able to help inform the product roadmap in a meaningful way by bringing consumer insights to the table. Our ability to influence the product roadmap and to really understand the why behind product development enables us to develop customer-centric marketing plans that bring products to life and really resonate with consumers. It's also incredibly fulfilling to be part of the process from start to finish and to partner so closely with product and other cross-functional partners to bring ideas to life that enhance the user experience. 

One of the things I love most about product marketing is the opportunity to help shape the consumer experience, both in product and through various marketing channels. It’s a true end-to-end lifecycle role, starting with research, developing positioning and messaging, and setting GTM strategy that all influence the success of your product and business.

I also love that in order to be an excellent product marketer, you have to really understand and empathize with your target audience. A key part of the role is having conversations with your target audience, understanding their pain points and needs and translating that for your cross-functional partners. 

Last but not least, it’s probably one of the least silo’d roles. In order to be successful, you have to work with pretty much everyone, from of course product and other marketers, but also data science, research, business operations, analytics, and even engineering.