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How can Product Marketing and User Research teams best work together?

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1 Answers
  1. Christine Sotelo-Dag

    Close Head of Product Marketing • 1y

    I love a good collaboration with a user research team. There is so much rich information research teams can provide to better understand the users and customers of your product - and this should definitely feed into how you message and position your products. I'd start with understanding what the user research team has on their roadmap. Build a relationship where you're able to check in regularly on the work they are executing on and access to the readouts that come out of it. In my experience, ...Read More

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