Question Page

How can Product Marketing and User Research teams best work together?

Christine Sotelo-Dag
Close Head of Product MarketingAugust 8

I love a good collaboration with a user research team. There is so much rich information research teams can provide to better understand the users and customers of your product - and this should definitely feed into how you message and position your products.

I'd start with understanding what the user research team has on their roadmap. Build a relationship where you're able to check in regularly on the work they are executing on and access to the readouts that come out of it. In my experience, research teams that I've work with have done a great job of providing access to the raw data from the research they conduct, along with access to readouts and recommendations. And sometimes there has been room for PMMs to add some questions or topics for research to include in their work - that can help provide customer insights to feed into messaging and positioning.


All in all, it's worth spending time to build a relationship with this team as there will undoubtedly be useful insights.

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