How can we better articulate our unique value proposition compared to key competitors?
1 Answer
Asana Head of Global Product Marketing • August 1
There's a lot of ways to do this but the one you MUST do is win loss interviews. Focus group testing and stage presentations do not validate you have a differentiated value prop compared to competitors. If you're strapped for people resources, there are many companies out there that can do win loss interviews for you. These interviews do a few things that you can't get elsewhere:
-Raw answers and insights, not influenced by any agenda other than being honest.
-They are timely and change based on the given quarter's macro environment.
-They're hard to argue with and stand out from the various opinions we take internally.
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