How can we better articulate our unique value proposition compared to key competitors?
1 Answer
Asana Head of Global Product Marketing • August 1
There's a lot of ways to do this but the one you MUST do is win loss interviews. Focus group testing and stage presentations do not validate you have a differentiated value prop compared to competitors. If you're strapped for people resources, there are many companies out there that can do win loss interviews for you. These interviews do a few things that you can't get elsewhere:
-Raw answers and insights, not influenced by any agenda other than being honest.
-They are timely and change based on the given quarter's macro environment.
-They're hard to argue with and stand out from the various opinions we take internally.
1281 Views
Top Product Marketing Mentors
Jeffrey Vocell
Panorama Education Head of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
Clari VP, Solutions Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Marcus Andrews
Pendo Sr. Director of Product Marketing
Jackie Palmer
ActiveCampaign VP Product Marketing
Leah Brite
Gusto Head of Product Marketing, Benefits
Susan "Spark" Park
Pinterest Director of Product Marketing
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Related Questions
How do you get insight into the current state of prospect/sales interactions? How do you measure ROI of sales enablement? If your messaging isn't landing, how do you know if it's because it needs to be reworked or because sales has poor delivery?How do you measure sales enablement success? How do you assess which sales enablement materials are the most effective?How do you ideate case study and other sales assistant content that isn’t necessarily “sales enablement”?