What should product marketing's role be in your company's sales kickoff?

This is a fun question because I’ve seen this vary so broadly across the places I’ve worked. Step one is to make sure product marketing gets invited :) At Mixpanel, all o...

We are heavily involved in the Sales Kick off so that's where we focused our time and energy. At Twilio, we break out Sales Kick off from the main Company Kick off so I m...

There should be involvement when it comes to alignment on the year's go-to-market strategy and any refreshed or new product positioning. Because it is the one opportuni...

Product marketing should own the story of SKO and it's activation throughout content. If I look back at my most recent company SKO, here's what my team owned:All keynote ...

This depends on the makeup of your org. If you have dedicated sales enablement, they'll typically orchestrate the program with sales/customer success/PMM/PM leadership, a...

That really depends on the focus of the event. In my experience, product marketing and sales enablement typically run about a 50/50 split on content sharing. The last few...

Product marketing plays a crucial role in sales kickoff by energizing the team with the product roadmap and vision, sharing value prop or simply presenting new tools for ...