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What are the best KPIs for churn?

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2 Answers
Product Marketing KPI's
  1. Daniel Kuperman
    Daniel Kuperman

    Jellyfish VP of Product Marketing • 1y

    There are several indicators companies can use to measure and prevent churn, but many factors will influence the best ones for you such as whether your business is a PLG or sales-led, if your product is freemium, whether your company is an early stage vs late stage startup, and more. But basically, consider the following: Customer health score: This tells you whether a particular customer is happy or unhappy with your company and may be a leading indicator of churn. This score is typically a for ...Read More

    1,856 Views
  2. Don Fuss
    Don Fuss

    ServiceNow Director of Product Marketing • 1y

    Churn is a critical measurement for my area of the business, which includes services: The best KPIs for churn:

    1. Churn rate: direct measurement of churn

    2. Customer Engagement Score: Higher engagement usually equates to higher loyalty

    3. Net Promoter Score: measure of satisfaction indicates likeliness to churn

    4. Customer Retention Rate: another direct measurement of churn

    2,586 Views

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