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How do market facing stakeholders (sales, SDR, PMM, marketers...) typically provide effective feedback to product?

John Withers
Atlassian Head of Product Marketing, CompassFebruary 19

PMMs should be the conduit to collect insights and feedback from AEs, SEs, SDRs, and all the other channels discussed in this question's prompt.

In many cases, PMs may also directly interact with customers and the field. But even in these cases, you (as a PMM) are hopefully gathering additional feedback from separate customer calls or account team meetings. You can’t both be everywhere, so in many cases, it's prudent to divide and conquer.

Beyond individual customer meetings and internal account team syncs, there are plenty of other feedback mechanisms, including:

  • Dedicated Slack channels for the field to provide their insights

  • Q&A during Sales enablement sessions

  • You joining a Sales leader’s weekly team sync (with the goal to pitch a new idea or gather specific feedback), which you'll share with your PM

  • Field surveys

  • And more…

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