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How do market facing stakeholders (sales, SDR, PMM, marketers...) typically provide effective feedback to product?

Influencing the Product Roadmap
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John Withers
John Withers•
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Atlassian Head of Product Marketing, Bitbucket • 1y
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PMMs should be the conduit to collect insights and feedback from AEs, SEs, SDRs, and all the other channels discussed in this question's prompt.In many cases, PMs may als...
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How do you recommend Product Marketing get looped into conversations earlier to help influence the roadmap, instead of being notified after it's already in development or released and ready for Go-to-Market?How do you balance customer input from PMM with what PM is already gathering?How can we leverage product marketing for post-feedback product updates? What's the best way to reintroduce a product to users who didn't initially like or understand it?How do you work with the sales and success teams, in conjunction with the product team, on the roadmap? What pieces of the puzzle do you own, versus your sales and success team?How do you balance relying on customer feedback to influence the product roadmap vs identifying innovation opportunities?How do you deal with product managers who don't think marketing provides value or isn't technical?
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