How can product marketing manager influence a product roadmap when the roadmap is already full with multiple requests from customers, product vision or engineering items?
3 Answers
Treasure Data Director of Product Marketing • 1y
In these cases, influence the product roadmap might feel like trying to squeeze water from a stone. But...it’s not about squeezing harder (because of course that won't wo...
1947 Views
Atlassian Product Marketing Leader • 5mo
There will always be a backlog of customer requests, internal asks, and technical debt. Don’t let that deter you. Roadmaps aren’t fixed — they’re living plans, re-evaluat...
1749 Views
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Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 1y
Who says that PMM can't be the supplier of some of that information? PMMs can take the customer requests and map them against ICP or personas. They can take a point of vi...
1210 Views
Related Questions
What are some effective methods for a PMM to have their research influence the product roadmap? How do you influence product roadmap when big picture product vision hasn't been established and there are continuous changes?Should product marketers be "influencers" or "partners" in product roadmap decisions?Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? How can I start making a change in my organization to influence the roadmap based on consumer insights?What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?