How can product marketing manager influence a product roadmap when the roadmap is already full with multiple requests from customers, product vision or engineering items?
1 Answer
Axel Kirstetter
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • November 21
Who says that PMM can't be the supplier of some of that information? PMMs can take the customer requests and map them against ICP or personas. They can take a point of view on the economic impact of technical debt vs acquisition vs retention vs adoption. From there they take a PoV and influence the roadmap
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