How can product marketing manager influence a product roadmap when the roadmap is already full with multiple requests from customers, product vision or engineering items?
3 Answers
Treasure Data Director of Product Marketing • 1y
In these cases, influence the product roadmap might feel like trying to squeeze water from a stone. But...it’s not about squeezing harder (because of course that won't wo...
1950 Views
Atlassian Product Marketing Leader • 6mo
There will always be a backlog of customer requests, internal asks, and technical debt. Don’t let that deter you. Roadmaps aren’t fixed — they’re living plans, re-evaluat...
1755 Views
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Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 1y
Who says that PMM can't be the supplier of some of that information? PMMs can take the customer requests and map them against ICP or personas. They can take a point of vi...
1211 Views
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