How do you approach creating sales enablement material for a global product?
5 Answers
Zendesk Director of Product Marketing • 1y
Great question! At Zendesk, we do provide sales enablement for a global product with a global sales team. Here are a couple of things I like to focus on:Region-specific c...
1816 Views
UserTesting Integrated GTM Leadership | Formerly Merck, Disney, Evernote, UserTesting • 1y
When creating sales enablement material for a global product, the approach can depend on the team structure. If the global team owns content creation, they should take re...
527 Views
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Pressable Chief Marketing Officer • 1y
Here are what I think are the top (3) things to keep in mind with enablement for a global product:You will always have to prioritize based on the regions with the largest...
700 Views
Workyard Director of Product Marketing • 2y
My approach to creating sales enablement material for a global product (and global sales team) is similar to how I would build content for an in-house sales team.Understa...
622 Views
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y
This is a great question as it's so important to think globally but act locally to effectively develop and deliver relevant sales enablement collateral. Whether you are l...
760 Views
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