How do you approach creating sales enablement material for a global product?

Great question! At Zendesk, we do provide sales enablement for a global product with a global sales team. Here are a couple of things I like to focus on:Region-specific c...

When creating sales enablement material for a global product, the approach can depend on the team structure. If the global team owns content creation, they should take re...

Here are what I think are the top (3) things to keep in mind with enablement for a global product:You will always have to prioritize based on the regions with the largest...

My approach to creating sales enablement material for a global product (and global sales team) is similar to how I would build content for an in-house sales team.Understa...

This is a great question as it's so important to think globally but act locally to effectively develop and deliver relevant sales enablement collateral. Whether you are l...