Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 7mo
Dev tools are a great example of doing self-serve resources. I'd say having an all encompassing "docs" site that gives users a fully formed "user's manual" that they can self-serve from, but then also sprinkling things throughout the onboarding flow and even via in-product demos/messaging like Posthog does is a good way to balance user needs/wants with a delightful product experience.
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