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Do you think product marketing performance should be judged based on KPI's or are they more guiding metrics to inform where to spend time and resource?
All related (11)
Vice President Product Marketing at Unity | Formerly Splunk, New Relic, Microsoft, Oracle • August 21
How do you coordinate and work cross functionally with the product team to create commonly shared KPIs?
For sales cycles that are "long" 18 months+ what KPIs do you recommend product marketers use to determine ROI / impact / influence on the deal. Industry context: enterprise healthcare IT software