Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 11mo
My go-to approach centers on three core resources that have consistently helped me deliver actionable insights: My research guidebook template - This is my foundation for every project. It forces me to get crystal clear on my research objectives upfront, specifically what decision or action I'm trying to inform. It also guides my target audience recruitment and discussion guide creation for qualitative studies. Without this structure, my research can quickly become unfocused and less actionable. ...Read More
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