What are your go-to tools or resources when conducting market research?
1 Answer
Survey & Panel Tools:
Budget-friendly: SurveyMonkey, Typeform, Google Forms
Mid-range: Qualtrics, Pollfish, Wynter
Enterprise: GLG, NewtonX, Bridger
Voice of Customer:
Software tracking: Pendo, Heap, Amplitude
Call analysis: Gong, Chorus
Feedback tools: Hotjar, FullStory
User Research:
Testing platforms: UserTesting, UserZoom
Analysis tools: Dovetail, EnjoyHQ
Recruitment: UserInterviews, Respondent
Competitive Intelligence:
Tracking: Klue, Crayon
Win/Loss: Clozd, Primary Intelligence
Market data: CB Insights, PitchBook
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