Sharebird

How do you blend and separate responsibilities between interrelated marketing roles like Product Marketing, Growth Marketing, Sales Enablement, and Content Marketing?

Answer
2 Answers
  1. Jason Oakley
    Jason Oakley

    Klue Senior Director of Product Marketing • 4y

    It's challenging because there are so many overlaps, but I think it boils down to clear, consistent communication. And maybe breaking it down into how you work (or don't work) together on a project-by-project level.  For example, on a product release, your committee will likely include people from each of these teams. When you set out the plan for that launch it's important to clearly define who own what. After enough releases, you all should be in lock step for how you work together on those pa ...Read More

    1,469 Views
  2. Katharine Gregorio
    Katharine Gregorio

    Adobe Sr Director of Product Marketing, Creative Cloud • 1y

    The answer to this question is so contextual. What product(s) does your company have? Who are they for and how do you reach them? Who already is in place in the company and what skills do they possess? And then of course all of this changes as a company grows. My advice is to sit down and look at the goals for GTM. From there look at the strategy that is needed to deliver on these goals and the capabilities required to achieve the tactics that support the strategy. Through this you can define th ...Read More

    1,847 Views

Related Ask Me Anything Sessions

Top Product Marketing Mentors