Adobe Sr Director of Product Marketing, Creative Cloud • 1y
The answer to this question is so contextual. What product(s) does your company have? Who are they for and how do you reach them? Who already is in place in the company and what skills do they possess? And then of course all of this changes as a company grows. My advice is to sit down and look at the goals for GTM. From there look at the strategy that is needed to deliver on these goals and the capabilities required to achieve the tactics that support the strategy. Through this you can define th ...Read More
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