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Jason Oakley

Jason Oakley

Sr. Director of Product Marketing, Klue

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Jason Oakley
Jason Oakley
Sr. Director of Product Marketing
How do you blend and separate responsibilities between interrelated marketing roles like Product Marketing, Growth Marketing, Sales Enablement, and Content Marketing?
It's challenging because there are so many overlaps, but I think it boils down to clear, consistent communication. And maybe breaking it down into how you work (or don't work) together on a project-by-project level.  For example, on a product release, your committee will likely include people fr...more
6 Saves
Jason Oakley
Jason Oakley
Sr. Director of Product Marketing
What functional work do you prioritize as a PMM? Anything you should NOT focus on initially?
A lot of this depends on the size, stage, and goals of the company, but here's how I suggest approaching prioritization.  Create your PMM Charter With the input of your boss and other leaders in the company, you'll first want to define what PMM looks like at your org. This helps set the guardra...more
13 Saves
Jason Oakley
Jason Oakley
Sr. Director of Product Marketing
What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function?
I'm still trying to master this one, but here's what I'm doing at Klue (I'm in my first month at the company).  Create your PMM Charter With the input of your boss and other leaders in the company, you'll first want to define what PMM looks like at your org. This helps set the guardrails for wh...more
25 Saves
Jason Oakley
Jason Oakley
Sr. Director of Product Marketing
What's your best product marketing 30-60-90 day plan to make a big impact at a new company?
I actually did a presentation on this about a month ago, which you can watch here. I don't split it out into 30-60-90 day increments, but within that period, these are the things I'd suggest doing: 1. Get to know your product - get demo certified, the same as your AEs 2. Start building key re...more
92 Saves
Jason Oakley
Jason Oakley
Sr. Director of Product Marketing
How do you establish credibility with product management when you are new to the product marketing team?
Know the product and their role (product management) well. In my experience, I've been able to build credibility with PMs by being able to speak their language, communicate in tools like Jira, Confluence, Miro, Figma, that they use every day to do their job.  While product knowledge is important...more
7 Saves
Jason Oakley
Jason Oakley
Sr. Director of Product Marketing
Would you recommend a SaaS startup's first marketing hire to be a PMM? What value does bringing on a product minded marketer early make?
I was one of the first marketing hires at Chili Piper. I personally think there's a strong arguement to hire product marketing first. Positioning, messaging, segmentation, sales enablement, these are all critical things that should be focused on early. If not, you'll waste a lot of time and money...more
7 Saves
Jason Oakley
Jason Oakley
Sr. Director of Product Marketing
How do you see the Product Marketing <> Sales Enablement partnership? What strategic value can this drive?
I think it's a hugely valuable and strategic relationship.  Sales Enablement is invested in the growth and performance of the sales team. They provide the systems, processes, and tools that reps need to ramp quickly, and continue hitting their quota. They ususally have credibility amongst the sa...more
5 Saves
Jason Oakley
Jason Oakley
Sr. Director of Product Marketing
How can I get into product marketing from my current technical sales/enablement role?
I'll start by saying that I love the initiative you're taking to break into product marketing. It sounds like you are doing a lot of the right things. A lot more than most who are in your shoes.  I think my first question would be why are you preferring to look externally for your first PMM role...more
4 Saves
Jason Oakley
Jason Oakley
Sr. Director of Product Marketing
What are the most common mistakes you see candidates make during an interview for a product marketing position?
They know very little about our market, product, and competitors, and haven't really made an effort to learn.  One way to stand out in the interview process is to show that you have a solid understanding of what the company does. If you can confidently speak about their competitors, talk about t...more
16 Saves
Jason Oakley
Jason Oakley
Sr. Director of Product Marketing
What's the earliest stage a startup should consider hiring a PMM?
I was one of the first marketing hires at Chili Piper. I personally think there's an arguement to hire product marketing first or second. Positioning, messaging, segmentation, sales enablement, these are all critical things that should be focused on early. If not, you'll waste a lot of time and m...more
5 Saves
Credentials & Highlights
Sr. Director of Product Marketing at Klue
Product Marketing AMA Contributor
Establishing Product Marketing
Lives In Toronto
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