Content
Klue Senior Director of Product Marketing • 4y
I don't split it out into 30-60-90 day increments, but within that period, these are the things I'd suggest doing: Get to know your product - get demo certified, the sam...
19258 Views
Klue Senior Director of Product Marketing • 4y
I'm still trying to master this one, but here is what I do.Create your PMM CharterWith the input of your boss and other leaders in the company, you'll first want to defin...
11109 Views
Klue Senior Director of Product Marketing • 4y
Sales win rate, more specifically competitive win rateMake sure that you're reps are populating a "primary competitor" field in your CRM so you can track this effectivel...
4245 Views
Klue Senior Director of Product Marketing • 4y
They know very little about our market, product, and competitors, and haven't really made an effort to learn. One way to stand out in the interview process is to show th...
2244 Views
Klue Senior Director of Product Marketing • 4y
I can't think of three good ones right now, so I'll give you two of my favourite: Saying yes to everythingWhen you come in as the first PMM, people are going to be throw...
1694 Views
Klue Senior Director of Product Marketing • 4y
A lot of this depends on the size, stage, and goals of the company, but here's how I suggest approaching prioritization. Create your PMM Charter With the input of your b...
1655 Views
Klue Senior Director of Product Marketing • 4y
I think it's a hugely valuable and strategic relationship. Sales Enablement is invested in the growth and performance of the sales team. They provide the systems, proces...
1610 Views
Klue Senior Director of Product Marketing • 4y
It's challenging because there are so many overlaps, but I think it boils down to clear, consistent communication. And maybe breaking it down into how you work (or don't ...
1464 Views
Klue Senior Director of Product Marketing • 4y
Assuming you were hired for this role, I think that this type of conversation should ideally happen before you accept the job. Asking a question like "what vision does th...
1391 Views
Klue Senior Director of Product Marketing • 4y
This is a really great question, and something I think a lot of poeple struggle with. I've found this article from First Round Review really helpful. It's based on Molly...
1271 Views
Credentials & Highlights
Senior Director of Product Marketing at Klue
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Toronto
Knows About Messaging, Product Marketing Career Path, Establishing Product Marketing, Product Mar...more