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Jason Oakley

Jason OakleyShare

Senior Director of Product Marketing, Klue
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Jason Oakley
Senior Director of Product Marketing at Klue January 6
I don't split it out into 30-60-90 day increments, but within that period, these are the things I'd suggest doing: Get to know your product - get demo certified, the s...Read More
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Jason Oakley
Senior Director of Product Marketing at Klue January 6
I'm still trying to master this one, but here's what I'm doing at Klue (I'm in my first month at the company).  Create your PMM Charter With the input of your boss and...Read More
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Jason Oakley
Senior Director of Product Marketing at Klue January 6
Sales win rate, more specifically competitive win rateMake sure that you're reps are populating a "primary competitor" field in your CRM so you can track this effectiv...Read More
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Jason Oakley
Senior Director of Product Marketing at Klue January 6
A lot of this depends on the size, stage, and goals of the company, but here's how I suggest approaching prioritization.  Create your PMM Charter With the input of you...Read More
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Jason Oakley
Senior Director of Product Marketing at Klue January 6
They know very little about our market, product, and competitors, and haven't really made an effort to learn.  One way to stand out in the interview process is to show...Read More
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Jason Oakley
Senior Director of Product Marketing at Klue January 6
I actually did a presentation on this about a month ago, which you can watch here.  I don't split it out into 30-60-90 day increments, but within that period, these ar...Read More
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Jason Oakley
Senior Director of Product Marketing at Klue January 6
I can't think of three good ones right now, so I'll give you two of my favourite: Saying yes to everythingWhen you come in as the first PMM, people are going to be thr...Read More
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Jason Oakley
Senior Director of Product Marketing at Klue January 5
It's challenging because there are so many overlaps, but I think it boils down to clear, consistent communication. And maybe breaking it down into how you work (or don...Read More
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Jason Oakley
Senior Director of Product Marketing at Klue January 6
This is a really great question, and something I think a lot of poeple struggle with.  I've found this article from First Round Review really helpful. It's based on Mo...Read More
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Jason Oakley
Senior Director of Product Marketing at Klue January 6
Assuming you were hired for this role, I think that this type of conversation should ideally happen before you accept the job. Asking a question like "what vision does...Read More
Credentials & Highlights
Senior Director of Product Marketing at Klue
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Toronto
Knows About Consumer Product Marketing, Messaging, Brand Strategy, Product Marketing Career Path,...more