I don't split it out into 30-60-90 day increments, but within that period, these
are the things I'd suggest doing: Get to know your product - get demo certified,
the s...Read More
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Senior Director of Product Marketing at Klue • January 6
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Senior Director of Product Marketing at Klue • January 6
I'm still trying to master this one, but here's what I'm doing at Klue (I'm in
my first month at the company). Create your PMM Charter With the input of your
boss and...Read More
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Senior Director of Product Marketing at Klue • January 6
Sales win rate, more specifically competitive win rateMake sure that you're reps
are populating a "primary competitor" field in your CRM so you can track this
effectiv...Read More
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Senior Director of Product Marketing at Klue • January 6
A lot of this depends on the size, stage, and goals of the company, but here's
how I suggest approaching prioritization. Create your PMM Charter With the
input of you...Read More
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Senior Director of Product Marketing at Klue • January 6
They know very little about our market, product, and competitors, and haven't
really made an effort to learn. One way to stand out in the interview process
is to show...Read More
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Senior Director of Product Marketing at Klue • January 6
I actually did a presentation on this about a month ago, which you can watch
here. I don't split it out into 30-60-90 day increments, but within that
period, these ar...Read More
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Senior Director of Product Marketing at Klue • January 6
I can't think of three good ones right now, so I'll give you two of my
favourite: Saying yes to everythingWhen you come in as the first PMM, people are
going to be thr...Read More
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Senior Director of Product Marketing at Klue • January 5
It's challenging because there are so many overlaps, but I think it boils down
to clear, consistent communication. And maybe breaking it down into how you work
(or don...Read More
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Senior Director of Product Marketing at Klue • January 6
This is a really great question, and something I think a lot of poeple struggle
with. I've found this article from First Round Review really helpful. It's
based on Mo...Read More
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Senior Director of Product Marketing at Klue • January 6
Assuming you were hired for this role, I think that this type of conversation
should ideally happen before you accept the job. Asking a question like "what
vision does...Read More
Credentials & Highlights
Senior Director of Product Marketing at Klue
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Toronto
Knows About Consumer Product Marketing, Messaging, Brand Strategy, Product
Marketing Career Path,...more