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Jason Oakley

Jason Oakley

Senior Director of Product Marketing, Klue

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Jason Oakley
Jason Oakley
Klue Senior Director of Product MarketingJanuary 6
I don't split it out into 30-60-90 day increments, but within that period, these are the things I'd suggest doing: 1. Get to know your product - get demo certified, the same as your AEs 2. Start building key relationships internally - have lots of 1:1s 3. Create battlecards for your top 2-3 c......Read More
12525 Views
Jason Oakley
Jason Oakley
Klue Senior Director of Product MarketingJanuary 6
I'm still trying to master this one, but here's what I'm doing at Klue (I'm in my first month at the company).  Create your PMM Charter With the input of your boss and other leaders in the company, you'll first want to define what PMM looks like at your org. This helps set the guardrails for wh......Read More
5540 Views
Jason Oakley
Jason Oakley
Klue Senior Director of Product MarketingJanuary 6
1. Sales win rate, more specifically competitive win rate Make sure that you're reps are populating a "primary competitor" field in your CRM so you can track this effectively. You'll then be able to track win rates over time and show how your efforts to enable your team with comp......Read More
2298 Views
Jason Oakley
Jason Oakley
Klue Senior Director of Product MarketingJanuary 6
They know very little about our market, product, and competitors, and haven't really made an effort to learn.  One way to stand out in the interview process is to show that you have a solid understanding of what the company does. If you can confidently speak about their competitors, talk about t......Read More
1106 Views
Jason Oakley
Jason Oakley
Klue Senior Director of Product MarketingJanuary 6
A lot of this depends on the size, stage, and goals of the company, but here's how I suggest approaching prioritization.  Create your PMM Charter With the input of your boss and other leaders in the company, you'll first want to define what PMM looks like at your org. This helps set the guardra......Read More
1053 Views
Jason Oakley
Jason Oakley
Klue Senior Director of Product MarketingJanuary 6
I can't think of three good ones right now, so I'll give you two of my favourite: 1. Saying yes to everything When you come in as the first PMM, people are going to be throwing projects at you left and right. It's easy to say yes to everything, after all, who wants to say "no" in th......Read More
906 Views
Jason Oakley
Jason Oakley
Klue Senior Director of Product MarketingJanuary 5
It's challenging because there are so many overlaps, but I think it boils down to clear, consistent communication. And maybe breaking it down into how you work (or don't work) together on a project-by-project level.  For example, on a product release, your committee will likely include people fr......Read More
895 Views
Jason Oakley
Jason Oakley
Klue Senior Director of Product MarketingJanuary 6
Assuming you were hired for this role, I think that this type of conversation should ideally happen before you accept the job. Asking a question like "what vision does the CMO, Founder, CEO, executive team, etc. have for this role?" Even just digging into the job description and asking for more d......Read More
806 Views
Jason Oakley
Jason Oakley
Klue Senior Director of Product MarketingJanuary 6
I actually did a presentation on this about a month ago, which you can watch here.  I don't split it out into 30-60-90 day increments, but within that period, these are the things I'd suggest doing: 1. Get to know your product - if your sales team has demo training, consider going through ......Read More
788 Views
Jason Oakley
Jason Oakley
Klue Senior Director of Product MarketingJanuary 6
This is a really great question, and something I think a lot of poeple struggle with.  I've found this article from First Round Review really helpful. It's based on Molly Graham's concept of "Giving Away Your Legos."  A quote from Molly – "If you personally want to grow as fast as your company,......Read More
774 Views
Credentials & Highlights
Senior Director of Product Marketing at Klue
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Toronto
Knows About Establishing Product Marketing, Growth Product Marketing, Messaging, Industry Product......more