How do you build a Go-to market PMM portfolio when you only have content marketing skills?
I'm a PMM with 4+ YOE and I work at a B2B SaaS company. The issue is that I only have content marketing, sales enablement and campaign management experience, and NO product launch or go-to market experience.
Across different interviews, I've been rejected because I'm not able to come up with strategies for positioning a new product in the market. I've consumed several courses and understand the theories now. But I don't have any practical experience of working with the Product team for launch.
How do I leverage my theoretical knowledge into practical applications and crack interviews?
2 Answers
Treasure Data Director of Product Marketing • 2y
Having this type of background is GOLD! Don't underestimate yourself here. I understand companies may want a specific example of how you've positioned a new product in th...
1833 Views
Workyard Director of Product Marketing • 1y
There are a ton of transferable skills from content marketing to all areas of PMM, especially with go-to-market activities! I come from a content marketing background; he...
346 Views
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