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What are some "hot takes" you have where traditional product marketing misses the mark?

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3 Answers
Product Marketing Skills
  1. Joe Goldberg
    Joe Goldberg

    Vanta Director of Product Marketing | Formerly Snowflake, Splunk, VMware, Sigma Computing • 2y

    One is too much focus on high-level messaging/positioning. While messaging and positioning are key, do not overthink the messaging/positioning. Should be simple. Who is the product aimed at, what it is, what is does/benefit, how different/better, why it is needed now. Remember the audience is a newbie who wants the basic info…so make this easy on them. I’ve seen it countless times where many teams and people work on messaging for many weeks and at the end, the message ends up straying from plain ...Read More

    1,257 Views
  2. Sarah Din
    Sarah Din

    Former SVP of Product Marketing at Quickbase • 2y

    While it's extremely important for PMMs to focus on the customer-facing aspect of their jobs, its equally as important to focus on the internal enablement and comms - half our job is to bring others in the company along and make sure they speak the same language and understand your product and differentiation for example. I’ve seen a lot of teams get lost in delivering campaigns but fail to bring others along across the org.

    407 Views
  3. 🟧 Hugo H. Macedo 🟧
    🟧 Hugo H. Macedo 🟧

    Advisor & Investor | Product Marketing Expert | B2B | Formerly Pandadoc,Unbabel, McKinsey • 2y

    Product Marketers dream of having a seat at the table but are spread too thin and have a hard time proving their value. Product marketers often don't know the business and don't know what the business's priority is. They focus too much on "stuff" and "process" Product Marketers want to have an impact and work on strategy and high-leverage topics, but they have no agency - they have no decision power, so they need to convince too many people. While others decide (e.g. VP DemandGen, Sales), they a ...Read More

    188 Views

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