What are some "hot takes" you have where traditional product marketing misses the mark?

One is too much focus on high-level messaging/positioning.While messaging and positioning are key, do not overthink the messaging/positioning. Should be simple. Who is th...

While it's extremely important for PMMs to focus on the customer-facing aspect of their jobs, its equally as important to focus on the internal enablement and comms - hal...

Product Marketers dream of having a seat at the table but are spread too thin and have a hard time proving their value. Product marketers often don't know the business an...