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How do you build and maintain strong relationships with key stakeholders in other departments?

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3 Answers
Influencing without Authority
  1. Caroline Silverkorn
    Caroline Silverkorn

    Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 1y

    Face time: Face time, whether virtual or in person is always going to go farthest in maintaining connections. We’re social creatures after all. If you don’t already  have a regular cadence of seeing some of the most important stakeholders in meetings each month, now is a good time to take inventory and get a little bit of calendar time. Now, this doesn’t always need to be in the form of 1:1s. There are plenty of instances where being part of regular cross-functional meetings will be enough.  Lis ...Read More

    941 Views
  2. Nikhil Balaraman
    Nikhil Balaraman

    Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 1y

    I prioritize understanding each stakeholder’s challenges, and most importantly, aligning on goals. For instance, when collaborating with the sales team a new campaign or pipeline generation plan, we meet to make sure they feel like they have the ability to influence and direct the plan. But most importantly, we align on the outcome/goals we want and then work backwards from their to jointly craft the activities necessary to hit those goals. This collaborative approach not only builds trust but a ...Read More

    493 Views
  3. Kuber Sharma
    Kuber Sharma

    UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 22

    Caroline and Nikhil have the foundation right. I'd add one thing that took me a while to learn: the relationship work you do when there's no agenda is the only thing that survives when the pressure is on. At the Sr. Director level, your stakeholders are not short of people who want things from them. Product wants prioritization, Sales wants support, Finance wants a number. If the first time someone really hears from you is when you need budget approval or launch sign-off, you've already lost. Th ...Read More

    153 Views

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