What do you bring to the conversation during product/feature discovery?

Here’s a template you can use to find opportunities to add value throughout the product development process.

1. How do competing offerings solve the problem for their customers today?
2. How do competitors price and package their own solution to this problem?
3. Are there opportunities to amplify a solution to the problem trying to be solved with product that's "already on the shelf"? i.e. How can we make what we build differentiated and/or defensible with features we already have?
4. What story do we want to be able to tell if we solve this problem for customers?

Empathy (insert business buzzword) around the customer and how they use the product and specifically what CUJs/JTBDs they are participating in during that specific usage. If you can really put yourself in the shoes of your customer and think critically around how it will be used and what impact that will have for the business--and you overlay that with market/competitive info, then you can have a productive brainstorm on feature discovery.