What do you bring to the conversation during product/feature discovery?
3 Answers
Victoria Chernova
OpenAI Product Marketing • September 21
Here’s a template you can use to find opportunities to add value throughout the product development process.
922 Views
Vishal Naik
Google Product Marketing Lead • December 6
Empathy (insert business buzzword) around the customer and how they use the product and specifically what CUJs/JTBDs they are participating in during that specific usage. If you can really put yourself in the shoes of your customer and think critically around how it will be used and what impact that will have for the business--and you overlay that with market/competitive info, then you can have a productive brainstorm on feature discovery.
553 Views
![Improving Sales Enablement](https://sharebird.com/cdn-cgi/image/width=640,quality=75,format=auto/https://storage.googleapis.com/sharebird-production/4hgwvvvp7in29yslym01lper9ml8?GoogleAccessId=93507864171-compute%40developer.gserviceaccount.com&Expires=2356875682&Signature=KFfegZ4zO%2FkxsB8vnSgaLwgkcP723H4HetH1QEsvegf%2FVC5FVDO4exklaUCnS%2BfT4HGgVOWmG60isW9%2BRmSdFHmO0jlaSLag6oD0GL9q%2FGTcUUb2qng6VANfvJgk6BeyPZHUOl6kqSjUk4Af0uaATq%2BurJB2eMi7juoijGoSrbVmrEJ928x4FrkQ4eCS7HSDK%2BIcnSDuLsedzxN39uH5s8impZqguE6W4v3%2BtmpC3xQtzOqm63D3nr5SRRgtBb%2BR6oc9FpqokzpFweCtH0TKovz0H2sEfXjwJwNOc2sL8%2FNAoIYSuclLrg9EGHWEAi6dPxjO2%2F60VWYT9Xm5EZE2ZQ%3D%3D&response-content-disposition=inline%3B+filename%3D%22event.png%22%3B+filename%2A%3DUTF-8%27%27event.png&response-content-type=image%2Fpng)
Matt Hodges
Equals Head of Product Marketing • December 14
- How do competing offerings solve the problem for their customers today?
- How do competitors price and package their own solution to this problem?
- Are there opportunities to amplify a solution to the problem trying to be solved with product that's "already on the shelf"? i.e. How can we make what we build differentiated and/or defensible with features we already have?
- What story do we want to be able to tell if we solve this problem for customers?
583 Views
Related Ask Me Anything Sessions
![Axel Kirstetter](https://sharebird.com/cdn-cgi/image/width=96,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/003/359/medium/avatar.jpeg?1713911063)
Guidewire Software VP Product Marketing, Axel Kirstetter on Influencing the Product Roadmap
November 20 @ 9:00AM PST
![Martin Raygoza](https://sharebird.com/cdn-cgi/image/width=96,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/019/122/medium/avatar.png?1683826958)
Google Marketing Head for YouTube Shorts Mexico & Spanish LATAM, Martin Raygoza on Influencing the Product Roadmap
![Andrew Kaplan](https://sharebird.com/cdn-cgi/image/width=96,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/025/329/medium/avatar.jpeg?1718376611)
LinkedIn Director of Product Marketing, Andrew Kaplan on Influencing the Product Roadmap
Top Product Marketing Mentors
![Christy Roach](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/001/484/thumb/avatar.jpeg?1622658955)
Christy Roach
AssemblyAI VP of Marketing
![Alina Fu](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/007/729/thumb/avatar.jpeg?1634238904)
Alina Fu
Microsoft Director, Copilot for Microsoft 365
![Morgan (Molnar) Lehmann](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/006/698/thumb/avatar.jpeg?1621697525)
Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Product & Lifecycle Marketing
![Sarah Din](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/002/090/thumb/avatar.jpeg?1610735864)
Sarah Din
Quickbase VP of Product Marketing
![Mary Sheehan](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/000/875/thumb/avatar.jpeg?1602100735)
Mary Sheehan
Adobe Head of Lightroom Product Marketing
![Jeffrey Vocell](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/002/566/thumb/JeffreyVocellHeadshot.jpeg?1642123964)
Jeffrey Vocell
Panorama Education Head of Product Marketing
![Jenna Crane](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/006/723/thumb/Jenna_Crane_headshot_smaller.png?1666637448)
Jenna Crane
Klaviyo Head of Product Marketing
![Amanda Groves](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/006/257/thumb/Groves-2022.jpg?1663008445)
Amanda Groves
Enable VP of Product Marketing
![Christine Sotelo-Dag](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/003/164/thumb/avatar.jpeg?1619149089)
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
![Amanda Groves](https://sharebird.com/cdn-cgi/image/width=128,quality=75,format=auto/https://s3-us-west-2.amazonaws.com/sharebird-production/user_profiles/avatars/000/006/257/thumb/Groves-2022.jpg?1663008445)
Amanda Groves
Enable VP of Product Marketing
Related Questions
Would you advise someone looking to become a product marketing leader to get an MBA?I'm curious about the experience of others, which group has been harder to work with––Product or Sales? And why and how y'all work through issues? How do you think about your 30/60/90 day goals as the Head of Product Marketing in a startup that didn't have product marketing?Who should lead the creation of Customer Advisory Board? PMM with PM and CS or PM and CS with the advisory of PMM? As a product marketer, how do you prioritize the features that you are requesting in the roadmap?What type of marketing activities should be considered in parallel while products are in development?