How can you measure the value of what a product marketer does? How can you make executives perceive this value?
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 1y
When managing a PMM team that covers multiple products or is matrixed, high-level or aggregate metrics are key. While more granular data may be needed to drive specific m...
3338 Views
Stripe Head of Product Marketing, APAC • 2y
PMM don't own outcomes the way some other teams like sales (meetings, deals) and engineering (shipped code) - but we do own the pursuit of the metrics that matter, and th...
6609 Views
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Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 1y
This is an age-old question, and difficult to answer because PMM looks different from one company to the next. The most broadly applicable advice is to get product market...
2645 Views
Related Questions
How would you prioritise your top stakeholders?How do you show the responsibilities of product marketing (and differentiated value from other marketing teams) to executives and your organization?What metrics do you measure product marketing on at a team level (when there are multiple products and multiple product marketing teams)?Knowing that marketing is always trying to quantify their metrics, how are you in Product Marketing quantifying the ROI of your work?How do you proactively identify areas of the business where PMM can add the most value and make the biggest impact?What product launch metrics should B2B SaaS product marketers be accountable for?