How do you combine web2 and web3 data to measure the effectiveness of a product or feature launch?
1 Answer
Coinbase Director of Marketing, Base | Formerly Lyft, Atlassian • 10mo
Onchain data is a marketer’s dream: public, permissionless, and rich with insight.You can track things like wallet engagement, mints, or usage in real time. For example, ...
544 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Related Questions
What specific data do you use to calculate your KPIs? How do you get them?What are the most common KPIs for a product launch?How do you show Product Marketing's impact on metrics that are shared with another function?How do you quantitatively measure PMM KPIs?How do you evaluate the impact of product marketing campaigns on customer adoption and retention rates? What metrics do you use to measure this impact?What are the KPIs you’re focusing on?