How do you quantitatively measure PMM KPIs?
2 Answers
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 5mo
The big ones for me are all tied to revenue influence. I look at how launches convert in the real world: converted accounts, upsell and expansion revenue tied back to spe...
653 Views
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 2mo
It depends. But one simple way to think about it is inputs / outputs (or leading vs. lagging). Let’s say you’re trying to develop KPIs associated with new product messa...
357 Views
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