Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 6mo
The big ones for me are all tied to revenue influence. I look at how launches convert in the real world: converted accounts, upsell and expansion revenue tied back to specific launch moments, and the amount of net new pipeline created from launch campaigns and activities. If a launch is healthy, you’ll see movement in all three. I also track win rate with a lot of intention. That includes overall win rate lift, win rate against direct competitors, and improvements over time as messaging, demo fl ...Read More
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