What inputs and outputs do you factor-in as the outcome of a feature or a product launch? Where do you seek additional feedback on these from?

When looking at inputs and outputs for a product launch a great framework to use is the jellyfish framework as described here: https://www.linkedin.com/posts/marcusandrews_introducing-the-jellyfish-product-marketing-activity-6932687338091278336-EeGs

Effectively your inputs are all focused around the market, cutomers and 1st party data

• Market trends

• ICP

• Jobs to be done

• Competitive vendor intel

• Customer Feedback

• Product Data
  
  These inputs can be used to frame the positioning for your launch i.e the strategy: What are your launch goals, who do you want to target, what use cases do you want to position, How do you want to differentiate yourself to these customers?
  
  Once the position/strategy is established, the big final step is to build out the story via messaging and decide how you want to activate this message and which channels you want to drive for distribution. These are effectively your end outputs for the launch.