How do you navigate sales enablement at a startup that serves multiple sectors of the market and has limited resources?

We are moving upstream from working with executive search firms and recruitment agencies to working with in-house enterprise and MM companies. Each type of firm needs the software for recruitment purposes, but each has different pain points and feature interests within the platform

3 answers

All related (31)

Sarah Din

VP of Product Marketing at Quickbase • December 1

If you have limited resources, the only thing to do is to prioritize. You cannot try to do it all at once, so focus on the ones that will make the biggest impact. For instance, if you are moving int

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Grace Kuo

Product Marketing at Chan Zuckerberg Initiative | Formerly Udemy • June 17

Prioritize the top sectors - pick 2-3 and then build a playbook you can replicate. I would also say, set realistic expectations with your GTM teams so they understand your limited bandwidth and be cle

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Axel Kirstetter

VP Product Marketing and Sales Enablement at EIS • March 31

Are you perhaps stretched too thin with multiple/various buyers. Do you need to do a buying persona exercise vs accelerated sales enablement? Sometime Sales Enablement is over thought. Ultimately it i

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When launching a new product, what sales assets are a must have to make the launch a success?

What role should product marketers have in writing email templates for sales development reps?

What do you take into consideration when getting requests to create "leave behinds" and/or "one pagers" for a variety of different aspects for your company?

How do you develop a sales enablement roadmap?

What are your biggest frustrations with creating insightful sales playbooks that get used?

How do you justify the amount of sales enablement support you put behind different products?