How do you navigate sales enablement at a startup that serves multiple sectors of the market and has limited resources?
We are moving upstream from working with executive search firms and recruitment agencies to working with in-house enterprise and MM companies. Each type of firm needs the software for recruitment purposes, but each has different pain points and feature interests within the platform
5 Answers
Atlassian Head of Product Marketing, Developer Solutions + Portfolio Growth • 2y
Great question. As someone who's worked in a number of startups, I can definitely relate to the pain of trying to do too much at once.In terms of prioritizing your enable...
8465 Views
Writer Head of Solutions Marketing • 9mo
It's really really hard to be in a startup with a small team and feel like you have to prioritize everything. I'm living it right now! Some people are just really good at...
2392 Views
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Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 5y
Are you perhaps stretched too thin with multiple/various buyers. Do you need to do a buying persona exercise vs accelerated sales enablement? Sometime Sales Enablement is...
1236 Views
Chan Zuckerberg Initiative Product Marketing | Formerly Udemy • 4y
Prioritize the top sectors - pick 2-3 and then build a playbook you can replicate. I would also say, set realistic expectations with your GTM teams so they understand you...
505 Views
If you have limited resources, the only thing to do is to prioritize. You cannot try to do it all at once, so focus on the ones that will make the biggest impact. For i...
542 Views
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