How do you lead a team to create aligned messaging for multiple areas?
i.e., How to ensure various PMMs, vertical managers, campaign managers nail their specific value props but remain in line with your overall narrative/brand positioning?
2 Answers
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 3y
I recommend collaborating with your executive team to first create "umbrella" positioning/messaging that covers your entire product line. Then, the product-line product m...
539 Views
Demandbase Director of Product Marketing • 3y
When it comes to creating aligned messaging, I typically like to start with a framework for creating what I call the foundational messaging. I start with understanding th...
2482 Views
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