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What’s your advice on how best to handle communicating tier 2 and 3 product releases? E.g., all of the updates that aren’t big, flashy new features?
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Director of Product Marketing & Customer Marketing at Mode Analytics • February 25
How do you distinguish your different launch tiers (provided that you do)? If you have been part of the process to define the tiers, what did that process look like?
How does product marketing integrate with the PM team? Who decides what features to focus on in each launch? What documentation is provided to PMMs to help in crafting messaging?