What’s your advice on how best to handle communicating tier 2 and 3 product releases? E.g., all of the updates that aren’t big, flashy new features?

Honestly, the less “flashy” launches are often my favorites, because these releases may have a smaller audience than a major launch would have, but if you do them right, ...

This is a common challenge across every product marketing team. It is a delicate balance in ensuring the market and your customers are aware of what you've built, while n...

A lot of companies use a Changelog for these smaller launches. Your most engaged users will subscribe to the Changelog and get notified when you update it. There are tool...

We tier releases for a reason—you can't scream about everything otherwise customers will shut you out. That being said, there is still a ton of value in communicating eve...