What market research activities do you require product marketers who work for you to do? And why?
2 Answers
Uber Director, Global Head of Rider Product Marketing | Formerly Lyft, Hims & Hers, American Express • 5y
In all of the places I've worked, I've had the good fortune of having talented Consumer Insights and User Reasearch partners. With that in mind, I tend to focus less on h...
2360 Views
Visiting Media SVP Growth and Operations | Formerly Mozilla, LeapFrog • 2y
The answer will depend on the size of the organization and the resource network available to PMM teams. Today, my team enjoys dedicated Marketing Insights and UXR teams a...
5683 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Related Questions
How do you 'divide and conquer' (or really, collab) on market research between PMM, PM, competitive team and any other stakeholders like audience or industry marketing?What is the role of product marketing in research? Do you write your questionnaires? Or just inform objectives etc.?How do you delineate the responsibilities of market research between Product Marketing and User Research?Can you walk through the process you use to gather feedback from the market (both industry and clients), identify the top points, and share that with stakeholders?If there is no research team at the company, what are your recommendations for how to conduct market research?How should Product Marketing collaborate with different teams regarding market research initiatives?