How do you start an effective Voice of Customer (VoC) program on a shoe-string budget?
2 Answers
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 2y
Sure.Begin by clearly defining the objectives and key metrics, such as improving customer satisfaction or identifying product improvement areas. From there, map out the k...
807 Views
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 6y
VOC doesn't have to be expensive at all, it just needs to be programmatic. You can get customer insights from a wide variety of sources, including digital behavior monito...
1531 Views
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What are common mistakes that you see product marketing teams make when starting a VoC program in their company?How do you develop a voice of customer (VOC) program when there is only an ad-hoc feedback process in place? We don't have a Voice of Customer program. 1. How do you get buy-in and 2. What does an MVP of a VOC program look like?As an entry-level marketer, how do you start with customer interviews without existing relationships, get buy-in for a research program, and ensure its is used effectively?