Sharebird

How do you start an effective Voice of Customer (VoC) program on a shoe-string budget?

Answer
2 Answers
  1. Axel Kirstetter
    Axel Kirstetter

    Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 2y

    Sure. Begin by clearly defining the objectives and key metrics, such as improving customer satisfaction or identifying product improvement areas. From there, map out the key touchpoints in the customer journey where feedback can be collected, such as post-purchase interactions or after customer support. Utilize free or low-cost survey tools like Google Forms, SurveyMonkey, or Typeform to create and distribute surveys, and collect feedback through existing email marketing platforms like Mailchimp ...Read More

    807 Views
  2. Abdul Rastagar
    Abdul Rastagar

    Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 6y

    VOC doesn't have to be expensive at all, it just needs to be programmatic. You can get customer insights from a wide variety of sources, including digital behavior monitoring (campaign responses, website tracking, social media, etc.), customer focus groups and user group meetings, win/loss interviews, feedback surveys and so on. Heck, even your customer support teams can provide you with valuable information. The key is to be able to systematically analyze all of those varied data sources and st ...Read More

    1,531 Views

Related Ask Me Anything Sessions

Top Product Marketing Mentors