Communities
Sign Up / Sign In
How do you start an effective Voice of Customer (VoC) program on a shoe-string budget?
1 Answer
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach • May 7
VOC doesn't have to be expensive at all, it just needs to be programmatic. You can get customer insights from a wide variety of sources, including digital behavior monitoring (campaign responses, website tracking, social media, etc.), customer focus groups and user group meetings, win/loss interviews, feedback surveys and so on. Heck, even your customer support teams can provide you with valuable information.
The key is to be able to systematically analyze all of those varied data sources and strategically turn it into actionable insights for the business.
1416 Views
Top Product Marketing Mentors
Sarah Din
Quickbase VP of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Dave Steer
GitLab Vice President of Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Jenna Crane
Klaviyo Head of Product Marketing
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce
Kevin Garcia
Anthropic Product Marketing Leader
Amanda Groves
Crossbeam Senior Director Product Marketing
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach
Related Questions
How do you prioritize your research - Buyer vs User?How do you see generative AI impacting where / how you use market research agencies?How do you treat research from industry analysts within the mix of quant and qual sources?What tools do you use to drive market research and competition research ?What market research methods are you currently using to understand industry trends and customer behavior?Which research activities does your product marketing team do internally, and which research activities do you outsource?