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How do you start an effective Voice of Customer (VoC) program on a shoe-string budget?

1 Answer
Abdul Rastagar
Abdul Rastagar
GTM Leader | Marketing Author | Career CoachMay 7

VOC doesn't have to be expensive at all, it just needs to be programmatic. You can get customer insights from a wide variety of sources, including digital behavior monitoring (campaign responses, website tracking, social media, etc.), customer focus groups and user group meetings, win/loss interviews, feedback surveys and so on. Heck, even your customer support teams can provide you with valuable information.

The key is to be able to systematically analyze all of those varied data sources and strategically turn it into actionable insights for the business. 

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