Back to Your Feed
1 Answer

Abdul Rastagar
GTM Leader | Marketing Author | Career Coach • May 7
VOC doesn't have to be expensive at all, it just needs to be programmatic. You can get customer insights from a wide variety of sources, including digital behavior monitoring (campaign responses, website tracking, social media, etc.), customer focus groups and user group meetings, win/loss interv......Read More
1040 Views
Related Ask Me Anything Sessions

Payrix VP of Product Marketing, Charlene Wang on Market Research
August 18 @ 10:00AM PST

Unity Vice President Product Marketing, Jon Rooney on Market Research
June 8 @ 10:00AM PST

Vanta Head of PLG Product Marketing, Madison Leonard on Customer Research
January 18 @ 9:00AM PST
Related Questions
What information sources do you use to create buyer/user personas?What ways do you use your Voice of Customer insights / data internally?What are your go-to tools for both for quantitative & qualitative market research as a product marketer?How would you go about conducting market research for potential clients of a new feature? You've already got your core clients, but are launching a new feature and are looking for unbiased feedback from people net new to your platform/service/offering.How do you approach validating potential new market directions? And multiple market directions your product could take? What are common mistakes that you see product marketing teams make when starting a VoC program in their company?