How do you document your research to ensure it actually gets used?
1 Answer
This will depend on how your company manages information but a few things always help:
Having a central source of truth where you can post all the research and analysis
Recordings and decks are great way to share insights
Creating bite-sized stats that teams can use for different purposes
Sharing insights in communication channels like Slack - or even creating a dedicated slack channel for that
Doing quarterly readouts can often help keep this in front of mind
if you have any sales enablement platforms like Highspot, i would add materials there in customer-facing assets
608 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Susan "Spark" Park
Monzo Director of Product Marketing
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Jackie Palmer
ActiveCampaign VP Product Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Marcus Andrews
Pendo Sr. Director of Product Marketing
April Rassa
Clari VP, Solutions Marketing
Leah Brite
Gusto Head of Product Marketing, Benefits
Related Questions
Can you outline the best structure and format for user personas that are useful across the org?What would be the one piece of advice for user research if you are given tight budget and time constraints? How do you increase the Product Marketing function's ability to be a more strategic player in the company and not just the launch arm of the feature factory?What are your top 3 methods for conducting effective competitive research? How do you organize/synethize data for creating personas?How do you prioritize your research - Buyer vs User?