How do you document your research to ensure it actually gets used?
1 Answer
This will depend on how your company manages information but a few things always help:
Having a central source of truth where you can post all the research and analysis
Recordings and decks are great way to share insights
Creating bite-sized stats that teams can use for different purposes
Sharing insights in communication channels like Slack - or even creating a dedicated slack channel for that
Doing quarterly readouts can often help keep this in front of mind
if you have any sales enablement platforms like Highspot, i would add materials there in customer-facing assets
511 Views
Top Product Marketing Mentors
Michele Nieberding 🚀
MetaRouter Director of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Amanda Groves
Enable VP of Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Jackie Palmer
ActiveCampaign VP Product Marketing
Christine Sotelo-Dag
Close Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Sahil Sethi
Freshworks Vice President - Global Product Marketing
Susan "Spark" Park
Monzo Director of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
Related Questions
How do you define budget and KPIs for a market research project?What is the best way to segment your market?What tactics do you use to effectively incorporate new, creative aspects into product launches that can so easily become routine and mundane?What constitutes a competitor, and what is the goal you have in mind when you conduct competitor analysis?How do you convince your company that it's worth the time to invest in researching and making buyer personas?How do you map and orchestrate a b2b buyer journey, from learning to buying?