Quick search for:
How do you efficiently track and measure the success of your product marketing campaigns?
Salesforce Senior Director of Product Marketing, Sales Cloud • October 2
I track product marketing success on a few key metrics across activation efforts. All are a signal of how/whether messages are being received in the market. Some of these metrics are:
Ownership of top keywords
Progression/time on page for web traffic
Content quality/engagement
Marketing driven pipe
-
Seller activation touchpoints
3327 Views
Upcoming Event
Influencing Cross-functional Stakeholders
Atlassian, Datadog, Salesforce
Related Questions
How do you measure the value AI brings to product marketing? What parts of the PMM job should be outsourced to AI?Where and how are you using AI in your teams? How is AI changing your day-to-day product marketing responsibilities? What can you automate?What new skills will product marketers need to succeed in an AI-powered marketing landscape? (e.g., Data analysis, understanding AI capabilities and limitations)How can address security and privacy concerns enterprises have related to AI products and features?