How do you efficiently track and measure the success of your product marketing campaigns?
Chandra Patel
Salesforce Senior Director of Product Marketing, Sales Cloud • October 2
I track product marketing success on a few key metrics across activation efforts. All are a signal of how/whether messages are being received in the market. Some of these metrics are:
Ownership of top keywords
Progression/time on page for web traffic
Content quality/engagement
Marketing driven pipe
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Seller activation touchpoints
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