Question Page

How do you efficiently track and measure the success of your product marketing campaigns?

Chandra Patel
Salesforce Senior Director of Product Marketing, Sales CloudOctober 3

I track product marketing success on a few key metrics across activation efforts. All are a signal of how/whether messages are being received in the market. Some of these metrics are:

  • Ownership of top keywords

  • Progression/time on page for web traffic

  • Content quality/engagement

  • Marketing driven pipe

  • Seller activation touchpoints

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