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How do you efficiently track and measure the success of your product marketing campaigns?

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1 Answers
  1. Chandra Patel
    Chandra Patel

    Salesforce Senior Director of Product Marketing • 1y

    I track product marketing success on a few key metrics across activation efforts. All are a signal of how/whether messages are being received in the market. Some of these metrics are:

    • Ownership of top keywords

    • Progression/time on page for web traffic

    • Content quality/engagement

    • Marketing driven pipe

    • Seller activation touchpoints

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