Workday Vice President Product Marketing | Formerly Salesforce, IBM, Silverpop, Blackboard • 1y
I know I mentioned this one elsewhere, but you have to really understand the goals they're trying to achieve, the challenges they face in achieving them, what inspires them and what keeps them up at night. People are motivated either intrinsically or extrinsically and they are typically either running to something (their goals, etc) or from something (their fears, etc) Understanding those perspectives - why they make a decision and then what drives them to take action or what holds them back wil ...Read More
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