How do you ensure that the company voice & tone comes through in other regions?
3 Answers
Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 6y
Align your culture, the rest will follow. Drink up that company Kool-Aid. :-) Then after, ensure the guidelines are practices are evangelized and understood. No one l...
1997 Views
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 1y
This is where it's important to be close with your friends in branding. As a Global PMM building out your messaging, positioning and playbooks, you'll want to make sure t...
660 Views
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Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
Create and distribute a brand style guide and strategic narrative. Make sure your team is able to give a short pitch, long pitch, demo and is certified on all three. Forc...
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