Question Page

How do you ensure that the company voice & tone comes through in other regions?

Susan "Spark" Park
Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, MonzoMay 27

Align your culture, the rest will follow. Drink up that company Kool-Aid. :-) 

Then after, ensure the guidelines are practices are evangelized and understood. No one likes to arbitrarily follow rules. Take the time to ensure that the tone, voice, branding is distributed thoughtfully and understood by the regional teams.  

At Spotify, we had clear and strong brand guidelines. We couldn't move out of step of them, and had clear reasons why. It was a brand to be proud of and was treasured. Relay that through your culture and stick to it, and the pride will resonate and become second nature. 

1918 Views
Amanda Groves
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, AppsemblerSeptember 7

Create and distribute a brand style guide and strategic narrative. Make sure your team is able to give a short pitch, long pitch, demo and is certified on all three. Force Management's Command of the Message framework is a great way to ensure large teams are speaking consistently and presenting value-driven messaging across the customer journey. 

253 Views
Mastering Product Launches
Thursday, March 27 • 12PM PT
Mastering Product Launches
Virtual Event
Vadim Karnopelev
Stevan Colovic
Rachel Cantor
+146
attendees