Atlassian Head of Product Marketing, Bitbucket • 1y
I laid out in another answer that Product Marketers should be reading competitors’ press releases, blogs, product pages, 10Ks, and any other collateral you can get your hands on. By doing so, you’ll get a sense of the following: Their company strategy (where do they see the market evolving? What are the biggest opportunities and risks?) Their product strategy (where are they investing their resources when they build?) How they go-to-market (How to they message? How are they launching? What campa ...Read More
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