Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 6y
We're going to need to shift from a meeting-first GTM strategy to webinar-first and content marketing strategies in B2B. Consumer GTM will need to remove an events, tentpoles, etc as well, but I see more of the B2B space being affected by the lack of facetime with their clients. We've already been evangelizing a more scaled approach to our marketing as Gaming has grown in prominence and more and more indie developers and markets are growing, but this will be more and more critical. I think conte ...Read More
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