How do you expect that your GTM strategy will change due to Covid and what new skills, tactics, and strategies are you planning to add to your tool kit?
We're going to need to shift from a meeting-first GTM strategy to webinar-first and content marketing strategies in B2B.
Consumer GTM will need to remove an events, tentpoles, etc as well, but I see more of the B2B space being affected by the lack of facetime with their clients.
We've already been evangelizing a more scaled approach to our marketing as Gaming has grown in prominence and more and more indie developers and markets are growing, but this will be more and more critical.
I think content marketing is an under-valued channel. Currently, I feel like I'm working with an incredible thought-leader and passionate Gaming marketer, Karis Ng, and she's really up-leveling our game. If your content/product is good it will spread, and we will need to invest more and more into this as the webinar channels get noisy.
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