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How do you re-position a product if you haven't reached product market fit?

Rachel Cheyfitz
Coro S.Director of Corporate & Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • 3y
I think this really depends an enormous amount on why you haven't reached product fit. So to reposition, you need to continue to iterate: your current GTM plan and positi...
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🟧 Hugo H. Macedo 🟧
Advisor & Investor | Product Marketing Expert | B2B | Formerly Pandadoc,Unbabel, McKinsey • 3y
If you haven't reached product market fit, then you don't have much to protect, to risk. That's a great position to experiment with your positioning :)Think of it as if y...
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