Visual Layer S.Director of Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • 3y
I think this really depends an enormous amount on why you haven't reached product fit. So to reposition, you need to continue to iterate: your current GTM plan and positioning should lead to additional research, drawing conclusions, and then rephrasing and updating value prop, messaging, etc., GTM again, A/B testing, analyze results and repeat. Research can include a lot of reading, but also analysis of your data (assuming you're already out of stealth), as well as user research - interviewing ( ...Read More
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