How do you re-position a product if you haven't reached product market fit?
Coro S.Director of Corporate & Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • 3y
I think this really depends an enormous amount on why you haven't reached product fit. So to reposition, you need to continue to iterate: your current GTM plan and positi...
731 Views
Advisor & Investor | Product Marketing Expert | B2B | Formerly Pandadoc,Unbabel, McKinsey • 3y
If you haven't reached product market fit, then you don't have much to protect, to risk. That's a great position to experiment with your positioning :)Think of it as if y...
578 Views
Upcoming Event
Mastering Market Research
Splunk