How do you prioritize different customer needs across the globe?
2 Answers
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
Here are some strategies to try out:Connect regularly with regional sales and marketing leadership to understand competition, buyer needs, and opportunities for revenue g...
1178 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
Since rev gen/attainment is our north star, we prioritize efforts based on TAM per region. There are also localization dependencies for a global SaaS strategy, so we work...
1356 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Related Questions
What’s the best way to segregate global vs. regional product marketing?How do you differentiate your activities across different target customer segments and channels?How do you proactively identify areas of the business where PMM can add the most value and make the biggest impact?What are your biggest challenges in enabling global sales teams, and how do you overcome them?What's your framework to prioritizing needs / deliverables when establishing product marketing?What does the Go-to-Market process look like for a global product?