How do you prioritize different customer needs across the globe?
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • September 7
Since rev gen/attainment is our north star, we prioritize efforts based on TAM per region. There are also localization dependencies for a global SaaS strategy, so we work with security and legal to ensure our product is servicable to global solutions before prioritizing market entry/SoW takeover. Fortunately, many of the assets we create in the US market can be repurposed in a global environment, we just depend on boots on the ground resources to reorient for common use cases/provide market feedback to us so we can course-correct for fit across EMEA, APAC, LATAM and other target markets.
1218 Views
Related Ask Me Anything Sessions
Splunk Director, Product Marketing, Rinita Datta on Building a Product Marketing Team
April 8 @ 10:00AM PST
Adobe Head of Product Marketing (APAC), Jeremy Wood on Building a Product Marketing Team
SurveyMonkey Director of Product Marketing, Mike Greenberg on Building a Product Marketing Team
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Susan "Spark" Park
Monzo Director of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Jackie Palmer
ActiveCampaign VP Product Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Natala Menezes
Dialpad Vice President Product Marketing
Sarah Din
Quickbase VP of Product Marketing
April Rassa
Clari VP, Solutions Marketing
Related Questions
How do you expect that your GTM strategy will change due to Covid and what new skills, tactics, and strategies are you planning to add to your tool kit? How can you measure the value of what a product marketer does? How can you make executives perceive this value?We are growing our product marketing team, and I'm wondering how to structure the roles and work for a team of three.Describe the best PMM team you've been part of, and what aspects made it stand out from the rest. What are some things we could actively employ to our own teams to make it the best PMM team they've been part of?Do you consider yourself accountable for pipeline, business performance and how do you keep sales accountable for proposing the pipeline well. How do you proactively identify areas of the business where PMM can add the most value and make the biggest impact?