How do you prioritize different customer needs across the globe?
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • September 7
Since rev gen/attainment is our north star, we prioritize efforts based on TAM per region. There are also localization dependencies for a global SaaS strategy, so we work with security and legal to ensure our product is servicable to global solutions before prioritizing market entry/SoW takeover. Fortunately, many of the assets we create in the US market can be repurposed in a global environment, we just depend on boots on the ground resources to reorient for common use cases/provide market feedback to us so we can course-correct for fit across EMEA, APAC, LATAM and other target markets.
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