Sharebird

How do you prioritize different customer needs across the globe?

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2 Answers
  1. Rinita Datta
    Rinita Datta

    Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y

    Here are some strategies to try out: Connect regularly with regional sales and marketing leadership to understand competition, buyer needs, and opportunities for revenue growth and to identify areas with the best potential ROI. Share a global roadmap for GTM activities but allow regional variations of content and events with translations and friendly time zones, with support from global employees and customers. Encourage and incentivize user-led community meetups and customer advisory boards wor ...Read More

    1,180 Views
  2. Amanda Groves
    Amanda Groves

    Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y

    Since rev gen/attainment is our north star, we prioritize efforts based on TAM per region. There are also localization dependencies for a global SaaS strategy, so we work with security and legal to ensure our product is servicable to global solutions before prioritizing market entry/SoW takeover. Fortunately, many of the assets we create in the US market can be repurposed in a global environment, we just depend on boots on the ground resources to reorient for common use cases/provide market feed ...Read More

    1,358 Views

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