Do you recommend a Senior Product Marketer who is looking to advance his/her career and has worked at start-ups for 5 years to join another smaller start-up or a larger more established company?

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3 Answers

Product Marketing Career Path

Nina Seth

Blue Yonder Product Marketing Director • 6y

I would suggest going to a smaller organization where you will have a chance to build out a team and get promoted. When you go to another small start up that let's you build a team and promotes you to Director, you have the ability to show that experience when you want to land a similiar Director role at a mid to large size company. Most Sr. Manager or Director roles require that you built out and led a team. It's much easier to get promoted in your current company than jump from Sr. PMM to Dire ...Read More

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Jo Ann Sanders

Honeycomb.io fmr VP Marketing • 4y

I do think having a mix of both startup and large company experience is highly desirable - it shows that you can succeed in a variety of environments. So at some point, you will need to make the jump. I do believe that my mix of both worlds has made me more marketable.Going to a larger company is great for finding mentorship and/or deepening your PMM skills, You will also get a 'halo' effect of learning more about how other functions operate at a mature company - i.e. how large-scale PM teams op ...Read More

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Ajit Ghuman

Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 6y

A good mix of company size is important for personal growth as a PMM, but it may not always correlate to career growth. You are likely going to need to focus more on strategy at larger companies and may take a liking to it. The market dynamics at larger companies are also different. This gives you a good story to tell later on when you interview, as you would have seen how PMM works at different company lifecycles. Highly recommend. At the same time, you may get offered a chance to build a PMM ...Read More

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