How do you influence the product roadmap without clear monetization targets for new features/products?
It's clear there is an opportunity, but currently hard to see how big of an opportunity.
4 Answers
PandaDoc VP of Product Marketing & Brand • 6y
Our job as product marketers is to help the organization maximize the capture of market opportunity — whether that’s becoming more competitive, entering new markets, incr...
926 Views
Snorkel AI Vice President of Marketing • 6y
The goal of any new product/feature releases is to allow your business to capture or retain slice of the market. It is important to have as much clarity as possible befor...
1524 Views
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Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 6y
Before prioritizing product initiatives, it's important to help your product team get a handle on the market and estimate the market opportunity. I usually work with an a...
885 Views
fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 2y
While monetization is a clear way to measure a product launch, it's not the only success metric. There are many other ways to measure a launch that are relevant to specif...
472 Views
Related Questions
Will this session ("Influencing the Product Roadmap") apply to "products" that are not revenue-generating, i.e. a public education campaign to raise awareness? What definitely doesn't work when it comes to influencing the roadmap?Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? How do you influence product roadmap when big picture product vision hasn't been established and there are continuous changes?What are the main channels product marketing can use to influence roadmap?What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?