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What does the handover process look like between PM/PMM for your product roadmap?

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4 Answers
Influencing the Product Roadmap
  1. Andrew Kaplan
    Andrew Kaplan

    LinkedIn Director of Product Marketing • 1y

    One of my single most important learnings is that as a PMM you need to know when and how PM makes funding decisions. For example, at LinkedIn, our Product team does semi-annual planning, and funding decisions for the half are made roughly 1 month prior to the start of the next half. As a PMM, this means I need to gather my data-driven customer learnings and product roadmap recommendations at least a couple months prior to funding decisions. I need to ensure our findings and recs are simply but t ...Read More

    4,720 Views
  2. Victoria Chernova
    Victoria Chernova

    OpenAI Product Marketing • 3y

    Building on an earlier question, for a longer term roadmap (6-12 months out), I would get ahead of product’s planning process. One way PMM has been able to add value at Gong is by conducting market research ahead of half-yearly and annual planning.

    For shorter term influence, I would work in lockstep with your PM early in the product discovery process. Here’s a template you can use to find opportunities to add value throughout the product development process.

    1,915 Views
  3. Madeline Ng
    Madeline Ng

    Google Global Head of Growth Go-to-market, Google Maps Platform • 2y

    When I look at an external product roadmap, I see it as a coordinated effort where the product marketing team is accountable for delivering the roadmap, but the product team is responsible for providing the key building blocks of information that build it. Product marketing is responsible for Crafting the narrative: Your roadmap should thematically address how you are recognizing and serving your customers' top problems in a meaningful way Building the template focused on customer centricity: En ...Read More

    2,955 Views
  4. Amanda Groves
    Amanda Groves

    Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 2y

    I don't view this part of the puzzle as an assembly line. I view the roadmap as a living organism that is nurtured by both teams. With this in mind - how we fuel the roadmap is determined by how we spend our calories and codification of information for PM. A more direct answer could be: Sharing of market insights 1:1 in PM<>PMM syncs. Organizing a quarterly round-up of feedback to inform Product showcases/roadmap decisions. Creating channels that serve as a feed of insights: listening loop ...Read More

    450 Views

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