Outtake VP of Marketing | Formerly Cyera, Zscaler, Docker • 1mo
Ultimately the biggest differentiator is not your message, it’s how you evangelize and validate your perspective on the market..
You need to define the problem, define the evaluation criteria customers should follow, then discuss how your platform embodies this. But you showcase this through customers who love your product. The customer stories are the ultimate way to win.
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