What soft skills are must-haves for product marketers in your experience apart from diplomacy, curiosity, and empathy?

Because Product Marketing is at the cross-section between Marketing, Product and Sales, there are times when they are barely treading water to keep up with all the product launches, become a “catch al

I'm going to admit upfront that I answered this in a previous AMA, so I'll copy and paste that same answer here. A year later, I can truly say that these continue to be the things I think are most imp

High growth mindset / hunger to continuously improve. Great negotiators. We sit at the intersection of a lot of teams and needs! PMMs need to be skilled not just at bringing value, but negotiating pr

A collaborative attitude is a must. Product marketing is one of the most cross-functional roles in any company, so the ability to work well with colleagues in every vertical of the business is vital.

Communication: You simply must be a good communicator to be a stellar product marketer. So much of our discipline requires strong communication in order to provide clarity (both externally and interna

A couple of others that come to mind: 1. Excellent communication skills and the ability to adapt these to the right audience - whether that's for consumers at scale, customers, or internal stakeholde

As I spend a decade working in product marketing at high-growth startups, I'll focus on must-have soft skills for PMM in a fast-growing startup: Hight user empathy: PMM should absolutely love talkin