Level Up Your Career
Learn the best practices and latest trends directly from leaders in your field
All related (56)
Alina Fu
Head of Marketing for Viva Goals and Learning (Director) at Microsoft November 30
Because Product Marketing is at the cross-section between Marketing, Product and Sales, there are times when they are barely treading water to keep up with all the product launches, become a “catch al
Christy Roach
Senior Director, Portfolio & Engagement Product Marketing at Airtable November 17
I'm going to admit upfront that I answered this in a previous AMA, so I'll copy and paste that same answer here. A year later, I can truly say that these continue to be the things I think are most imp
Stacey Wang
Director of Product Marketing at Ironclad July 1
High growth mindset / hunger to continuously improve. Great negotiators. We sit at the intersection of a lot of teams and needs! PMMs need to be skilled not just at bringing value, but negotiating pr
Jane Reynolds
Director of Product Marketing at OkCupid March 22
A collaborative attitude is a must. Product marketing is one of the most cross-functional roles in any company, so the ability to work well with colleagues in every vertical of the business is vital.
Gregg Miller
VP of Product Marketing at Oyster® September 29
Communication: You simply must be a good communicator to be a stellar product marketer. So much of our discipline requires strong communication in order to provide clarity (both externally and interna
Valerie Angelkos
VP of Product Marketing at Howl | Formerly GoogleMay 24
A couple of others that come to mind: 1. Excellent communication skills and the ability to adapt these to the right audience - whether that's for consumers at scale, customers, or internal stakeholde
Lisa Dziuba
Head of Product Marketing at LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold)July 23
As I spend a decade working in product marketing at high-growth startups, I'll focus on must-have soft skills for PMM in a fast-growing startup: Hight user empathy: PMM should absolutely love talkin