What is the ideal number of people that should be a part of a beta launch group, and why?
1 Answer
Amplitude Product Marketing Director • October 17
This really depends on a number of factors i.e.
-Ability to support beta customers
-Engineering capacity to scale
-Commercial limitations
These are just to name a few. At the end of the day, the more beta customers you have the better, since that results in more feedback, more early product-market fit and more validation. However, the limits on GTM being able to sustain are often a key factor
1134 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Kevin Garcia
Anthropic Product Marketing Leader
Susan "Spark" Park
Monzo Director of Product Marketing
Jackie Palmer
ActiveCampaign VP Product Marketing
Sarah Din
Quickbase VP of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
Alissa Lydon
Dovetail Head of Product Marketing
Natala Menezes
Dialpad Vice President Product Marketing
Related Questions
I want to know how to get my product team to support efforts outline the desired product benefits, so we can discuss a marketing plan earlier in the process. I'd also like advice on how to let them know, in as kind a way as possible, that some improvements/repairs should probably not be launched because it's the natural progression of our product's capabilities. Could you walk us through your most successful product or feature launch?What is the brand's involvement in a new product launch by (product by acquisition) and what's product marketing's? What is your process for launching new features/products?How do you time a launch for the greatest impact? What are your top 3 insights in creative value prop for developers' focused products?